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2020-01-02

With the emergence of zero cooling water products in gas water heater industry, it has a great impact on the whole household appliance industry and market. On the one hand, new technologies have improved the water experience of consumers, on the other hand, new products have brought new impetus to brands, channels and industries.

This year, great changes have taken place in the market. The growth rate of home appliance industry has slowed down, and the competition among enterprises and platforms has become more intense. In order to guide the healthy development of the industry, Jingdong, as an important channel of home appliance industry, hopes to work with brand manufacturers to jointly maintain the sound development of zero cooling water industry. " Ye Bo, general manager of kitchenware, sanitary, purchasing and marketing department of Jingdong home appliances, said that Jingdong will launch the zero cold water product shopping festival to provide consumers with more convenient purchase channels, more comfortable purchase experience and more authoritative recommendation guide, improve the hot water experience of Chinese families, and meet people's needs for bath products and quality life.

Zero cooling water has entered the stage of national popularization, and the terminal layout is fully spread. It is estimated that the scale of zero cooling water in 2019 will reach 1.2 million units, and the retail sales will be 5.8 billion yuan. The enterprise can be located in many places in the country, with multiple manufacturing points blooming, focusing on the Yangtze River Delta, the Pearl River Delta and Sichuan Chongqing, while the sales area focuses on the economically developed areas. At the same time, the technology and quality of zero cooling water products should be continuously upgraded in combination with the use pain points of consumers. " That's what industry experts say.

The rise of zero cooling water technology has created new opportunities for the development of gas water heater industry and triggered a series of new challenges. As a traditional household appliance industry, how to use new technology and new channels to achieve industrial upgrading and open a new track of market competition is a problem that gas water heater enterprises need to think about.

Industry experts believe that in the era of experience as the king, enterprises need to pay more attention to the R & D of new technologies to meet the user's experience needs and quality life changes in different scenarios of using water heaters. At present, the appearance of zero cooling water technology can solve many kinds of pain points of people using hot water in the past, and bring a new power to the development of gas water heater enterprises. In the future, enterprises need to pay more attention to the research and development of new technology, and increase the popularization of new products.

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